"Welcome to Lure Fish. We are a community of fishing enthusiasts who are dedicated to providing quality products, outstanding customer service, honest reviews and advice.

Lure Fish is a privately owned company headquartered in Nova Scotia, Canada. We started this business when we realized how much money could be saved by avoiding expensive shipping costs and brokerage fees charged by retailers like Bass Pro Shops or Cabela’s. Our goal is to give our customers total control over their purchases while at the same time saving them money on every purchase they make with us!"